the 4o7 must be experienced!
the premier l0cati0n
The 407 is the premier location at the primary entrance to the Great Smoky Mountains (the most-visited national park in America). It is at the intersection of a major highway and the primary parkway into the national park in Sevierville, Tennessee. It is:
• 20 minutes from the national park entrance
• 25 minutes from Knoxville’s McGhee-Tyson Airport
• The entryway for 14 million annual tourists who visit the Great Smoky Mountains
primary feeder markets
The Smoky Mountains are accessible to virtually the entire US population east of the Mississippi River via a one-day drive, and most visitors travel to the area by car.
Primary feeder markets for this location include Atlanta, Nashville, Charlotte, Cincinnati, Indianapolis, and the Washington, D.C. markets. All of these markets lead visitors directly to The 407.
In the past decade, the Great Smoky Mountains has transitioned from a summer destination to a year-round destination, with large spikes of tourists during the fall (fall school breaks and leaf travelers), holidays (Christmas/New Year), and a drawn out spike in visitors during the Spring Break period for schools which now includes all of March and April.
The local market is large and delivers strong numbers during the non-summer-vacation months. Those local markets – which are within a 3-hour drive – include more than 6-million people in the Knoxville, Chattanooga, Nashville, Asheville, and Bristol markets.
the 4o7 features:
200-acre prime l0cati0n
The 407 is a 200-acre property located at the primary entrance to the Great Smoky Mountains National Park. It sits at the intersection of Interstate 40 and the primary parkway into Sevierville, Pigeon Forge, Gatlinburg, and the national park.
s0mething f0r every0ne
The 407 features a Buc-ee’s Travel Center (currently the largest in the nation) which draws approximately 23,000 visitors per day to the property. The 407 will also feature hotels, restaurants, retail stores, and a variety of attractions – including the first US location of Puy du Fou (one of Europe’s most successful attractions and resorts).
Within The 407 is a unique themed entertainment district called “Smoky Gap” where visitors will find numerous restaurants, retail stores, and entertainment venues.